Everybody talks about freedom and finances when it comes to building an online business, in this video I explore another important reason and that is Freedom of Speech. With all of the corona madness around the world, it is evident that the bulk of humanity are still reliant on mass media. We can see the […]
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When I work with coaches or online marketers, even online shops, one of the biggest challenges in messaging and selling is learning how to sell benefits over selling features. I am not saying that there is no place for talking about the features of your product, programme or service, however the emotional commitment from the […]
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I often get asked what are the best marketing tools for a blog or online business. When I weigh up clickfunnels, leadpages, kajabi, simplero – I always come back to Thrive Themes, I explain more in the article and video below. When you run an online business, costs can add up to hundreds of dollars […]
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In this wonderful internet revolution, we have a myriad of choices of how we reach our target customers. The downside of this incredible online world is there is a lot of crap floating around and sometimes it is hard to know what marketing strategy to follow or who to listen to. In this video I […]
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If you have an online business but do not have a clear “Client Journey” in place you are leaving money at the front door. This video was inspired by analyzing my own business and the gaps I found. For me, an online business is all about building trust and building a relationship with your potential […]
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Whenever I look at someone’s “new venture” or I see what people are doing to make a living online, I always find basic gaps in their online business foundation. So I was inspired to shoot this video. So all of the “noise” online is marketers promising you this or that – big results – […]
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Sorry for the alarmist title but let me clarify what I mean when I say The Sales Funnel is Dead – I mean it is dead as an online business model. As a strategy within a business a well done Sales Funnel is a way to generate income but on it’s own it will damage […]
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I have been fielding questions over my latest webinar training “How to use Facebook Messenger Marketing Like The Pros”. In this article I want to explain why you need a Facebook Messenger and Chatbot strategy for your business but how this will not replace traditional email marketing BUT it can enhance your customer’s experience with […]
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Is email marketing dead? Email deliverability is at an all time low, it seems any of “your” audiences are just harder to reach these days. In this video I share an important business principle why you should not abandon email marketing for some new shiny bullet – HOWEVER I also discuss what is a […]
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One of the biggest challenges I see small online businesses facing is the challenge of doing the essential things to build your short term income, while building the tribe, foundation and signature product and doing the actions that will bring future long term profits for their business. I really good online business needs these 3 […]
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