Part of building a successful platform is the ability to create content regularly that inspires and engages with your audience. In this video and article I discuss 3 keys to help you do this. While some say “Killer Content” is what sells. I think Killer Content is what builds the trust and authority of a […]
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Your Message (or messaging as I like to call it) is everything a person sees whether they contact you via social media or receive emails, hence a vital part of your platform. What I find is this is an area that authentics (especially authors) struggle with. They know their “stuff” and are good at it, […]
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Sometimes when we talk about business metrics or numbers, you might have the tendency to tune out, but it is important you understand these key numbers. No need to fear the numbersThere is no need to fear the numbers, you don’t have to be a mechanic to understand if your car needs fuel, because you […]
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This article is talking about the importance of designing your client journey. This is a follow on from Platform Building Tip #1 – Understanding Your Business Model. I often talk about your platform being like an Eco-system. So when people come into your eco-system, the question is “What is the client journey you want them to […]
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Selling is kind of a fearful word for some people, for others the thought of selling can feel “dirty”. But to succeed in any online endeavour you need to know how to sell. The truth is selling does not have to feel this way.We Sell EverydayProper authentic selling does not need to be “icky”. Selling […]
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I want to talk about the first key you need to understand to build your platform in this next year. The key is to understand what business model that you want to have. There are two elements to this – (i) where you want your business to be eventually and (ii) what you can do […]
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I see this happening online a lot and want to talk about How Formula Based Marketing Could be Killing your Platform or Online Business. I understand if you’re an author, a course creator, a blogger, or if you sell products online – your biggest concern is :How do I get new clients?How do I build […]
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In this article I want to discuss the importance of building a platform for your online business and why you need to. Whether you’re an author and you want to sell books, or a coach, or you sell online courses or physical products, or even if you just sell other people’s products – it does […]
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