Now is the Time to Use Video in Your Marketing

People are changing their “consumption habits,” with a dramatic shift toward video over any other form of content. Even podcasts today often have a video version. If you are a business, coach, therapist, author, or content creator, video is the best way to grow and engage with your audience. In today’s video, I discuss why […]

Transform Your Business: The Power of Video For Authentic Business Owners

In this video I discuss the increasing significance of video in promoting your business. I shed light on the rapidly evolving landscape of digital marketing, and how video has become an indispensable tool for connecting with audiences.The Rise of Video ConsumptionHere is a striking statistic: on average, people globally watch 100 minutes of video daily. […]

Writers – It’s Your Time To Shine – Here’s How

In today’s fast-paced world, the publishing landscape is ever-evolving. For authors and writers, navigating this terrain can be quite a challenge. Whether you are penning down your first novel, have a manuscript ready, or are just contemplating the idea of writing a book, understanding how to maintain control over your publishing journey is essential. The Importance […]

The Simplest Way to Edit Videos: My Favorite AI-Powered Editor

In the current market, video content has become an essential tool to grow and connect to your audience.  Whether you are an online business owner, coach, author, or course creators I believe this to be an essential tool to market your business in the next 5 years.Video Editing Can Be Difficult The challenge with video is […]

AI and Marketing: Threat or Opportunity?

You may have seen the buzz about Chat GPT and a host of other Artificial Intelligence (AI) apps recently.  While some people are concerned about AI, others are saying you can replace actual people in your business with it. In this article, we will explore both sides of the argument by conducting a basic SWOT analysis […]

Make Video A Big Part Of Your Marketing Strategy in 2023

As we kick off the new year, it’s a great time to start thinking about your business goals and objectives for the year ahead. If you’re an online creator, coach, therapist, or author, you know the value of building a personal connection with your audience. And in 2023, there’s no better way to do that […]

3 Keys to Create Killer Content | Platform Building Tip 5

Part of building a successful platform is the ability to create content regularly that inspires and engages with your audience.  In this video and article I discuss 3 keys to help you do this. While some say “Killer Content” is what sells.  I think Killer Content is what builds the trust and authority of a […]

How to Get Your Message Right | Platform Building Tip 4

Your Message (or messaging as I like to call it) is everything a person sees whether they contact you via social media or receive emails, hence a vital part of your platform.  What I find is this is an area that authentics (especially authors) struggle with. They know their “stuff” and are good at it, […]

Know Your Business Metrics | Platform Building Tip 3

Sometimes when we talk about business metrics or numbers, you might have the tendency to tune out, but it is important you understand these key numbers. No need to fear the numbersThere is no need to fear the numbers, you don’t have to be a mechanic to understand if your car needs fuel, because you […]

Design Your Client Journey |Platform Building Tip 2

This article is talking about the importance of designing your client journey.  This is a follow on from Platform Building Tip #1 – Understanding Your Business Model. I often talk about your platform being like an Eco-system.   So when people come into your eco-system, the question is “What is the client journey you want them to […]