Sorry for the alarmist title but let me clarify what I mean when I say The Sales Funnel is Dead – I mean it is dead as an online business model. As a strategy within a business a well done Sales Funnel is a way to generate income but on it’s own it will damage […]
I have been fielding questions over my latest webinar training “How to use Facebook Messenger Marketing Like The Pros”. In this article I want to explain why you need a Facebook Messenger and Chatbot strategy for your business but how this will not replace traditional email marketing BUT it can enhance your customer’s experience with […]
Is email marketing dead? Email deliverability is at an all time low, it seems any of “your” audiences are just harder to reach these days. In this video I share an important business principle why you should not abandon email marketing for some new shiny bullet – HOWEVER I also discuss what is a […]
One of the biggest challenges I see small online businesses facing is the challenge of doing the essential things to build your short term income, while building the tribe, foundation and signature product and doing the actions that will bring future long term profits for their business. I really good online business needs these 3 […]
This video was inspired by a recent quote I put onto social media by Tom Stoppard, which is really about Online Business Mindset.In the video below I discuss how this quote helps us to identify what is holding us back in building a successful online business and how we can step through to new and […]
In my 10+ years of working with online business owners I have come to realize that there is no perfect business. Even the most professionally run businesses have areas that need improvement. However, there are some essential elements that are a must to understand and monitor to know if your business is healthy or developing […]
Email deliverability is a big issue these days, which means you want as many of those who open your emails to click through to your site or landing page – this is what I mean when I say “email click through rate”. How many people opened your email responded to the “call to action” and […]
After a recent website overhaul a client asked me to explain how to understand Google Analytics. Google Analytics is feature rich application – but the problem is you can get lost in the stats. In this video I want to introduce you to Google Analytics and help you understand the more relevant parts for an […]
Creating content is one of the biggest challenges that people seem to face when starting an online business. There are always content marketing tools that people promote to “make life easier” but I believe these only damage your brand and dilute your message. Here are my tips for creating killer content. In the video I […]
In recent times influencers like Brene Brown have give new impetus to story marketing. The idea of sharing our story with all of vulnerability can really touch someone in incredible ways. In this video I discuss the Power of Story in your Online business and why you need to be careful to stay authentic. […]