In this video I discuss the increasing significance of video in promoting your business. I shed light on the rapidly evolving landscape of digital marketing, and how video has become an indispensable tool for connecting with audiences.
The Rise of Video Consumption
Here is a striking statistic: on average, people globally watch 100 minutes of video daily. In countries like China and Sweden, this number is even higher. This staggering amount of time spent on video consumption, particularly on social media and YouTube, underlines the medium's growing influence.
Millennials and Video
In this video we discuss millennials, a demographic often overlooked but crucial for future marketing strategies. With millennials watching 10 to 20 hours of online video weekly. We need to make sure we recognize and cater to this audience, especially as they age into more lucrative market segments.
Video vs. Traditional Media
Video is more engaging and interactive than traditional media. It offers a unique way for authentics to connect and establish authority. There is a shift in preference from traditional reading to video and audio platforms like podcasts. This change is not just about the format but about engagement, connection, and audience building.
Platform Preferences and Opportunities
When you observe the dominance of platforms like YouTube, Facebook, and Instagram in video content consumption, our advice is for small authentic businesses to leverage these platforms for growth. They might seem saturated, but there are still organic ways to expand one's audience, particularly with Youtube Shorts and Facebook/Instagram Reels.
The Power of Authenticity and Micro-Influencers
A huge opportunity we see for future marketing are micro-influencers. In an era where major influencers may seem too distant or generic, there's a growing niche for authentic, relatable voices. Small businesses and individuals can fill this gap, providing tailored content to specific audiences.
Actionable Steps and Support
We encourage you to start simple, using tools as basic as a smartphone to create video content. It is important to overcome barriers to video production, and to help we have our upcoming video challenge. This challenge is designed to boost your confidence in video production, and will help you overcome any personal resistance you have to creating engaging video content.
Invitation to Engage and Learn More
In closing, I invite you all to join my free group here, engage with my content, and subscribe for more insights on online strategy. My message is clear: in the ever-evolving digital landscape, video is not just an option; it's an essential tool for anyone looking to make a mark in the business world.