As we kick off the new year, it's a great time to start thinking about your business goals and objectives for the year ahead. If you're an online creator, coach, therapist, or author, you know the value of building a personal connection with your audience. And in 2023, there's no better way to do that than through video.
Video is powerful because it allows you to make a direct connection with your audience and have a conversation with them. It also allows them to see the personality behind your brand and understand the story behind your product or service. In a world where people are looking for more personalized, high-touch experiences, video is a great way to stand out from the sea of influencers with millions of followers who may never even meet their followers.
But it's not just about the personal connection, it's also about the numbers. According to a study by Zelda to study, 59% of consumers prefer to watch a video to learn about a product or service, rather than reading about it or going through an email sequence. Another study by VideoCard found that having a video on your landing page can convert someone by up to 80% more than not having one. And a study by MOZ found that having a video on your front page can increase your Google results by 53%.
As a marketer, it's essential to consider video as a key component of your SEO strategy. Not only will it help you reach and connect with your audience, but it will also improve your search engine rankings and drive more traffic to your website. And with more and more people accessing the internet through mobile devices, it's important to optimize your videos for mobile viewing as well.
If you're feeling overwhelmed at the thought of getting on camera, don't worry!
I want you to know, you don't need to have a six-pack or a bikini body to be an influencer online. It's about authenticity and connecting with your audience on a personal level.
I have some cool stuff designed to help you get on video and get it out to a wider audience. Look out for a challenge later this month.
So make video marketing a priority in 2023. Your audience (and your search engine rankings) will thank you. So, if you want to get more reach, share your story, and make a real connection with your audience, start incorporating video into your marketing strategy. You'll be amazed at the results.