We have moved.

Actually, it’s probably more accurate to say it evolved.

The Anti-Marketer began with a fascination for authenticity. Why do we feel pressure to become something we’re not? Why do we tell ourselves we should behave a certain way? And what happens when the story we’re living no longer feels like our own?

Those questions eventually took me somewhere much deeper than marketing.

Today, my work is through The Authentics, exploring the stories that shape how we think, communicate, behave and live.

Because underneath most problems, there’s a story.

An organisation can have a brilliant strategy, but if its leaders and people are living a different story, change becomes difficult.

A team can have all the communication tools in the world, but if trust, expectations and past experiences are shaping different narratives, those tools only go so far.

And individually, we can spend years trying to change our behaviour without ever questioning the story underneath it.

That’s where my work is now.

I work with organisations, leaders and individuals to uncover the narratives operating beneath the surface, challenge the ones that no longer serve us, and create space for a different story.

A story that is more conscious.
More useful.
And more genuinely our own.

The Anti-Marketer was part of that journey.
The Authentics is where it continues.

Come and see what we’re doing now.

John