Your Message (or messaging as I like to call it) is everything a person sees whether they contact you via social media or receive emails, hence a vital part of your platform.
What I find is this is an area that authentics (especially authors) struggle with. They know their "stuff" and are good at it, however when it comes to communicating a marketing or sales message this can be a challenge.
In this video above I discuss the main reason why. If you can understand this key then you will find it easier to communicate "How" you can help someone.