Walking through the market stalls in Athens I was approached by a seller wanting to demonstrate this interesting cup. He went on to explain the history of this cup and how Pythagorus designed this cup to demonstrate a very powerful principle (see it in action in the video above) It is also known as the greed […]
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The 80/20 rule is one of the most important principles you need to understand if you want to succeed online. It will dramatically improve your targeting, your copy, your sales conversions of online products / programmes. It will help you reduce your marketing costs and build a business quicker. In this video I discuss why you must […]
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When I see “false promises” and “hype advertising” online it annoys me. Especially when you are starting an online business – it can sometimes be confusing to navigate the barrage of “experts” out there. I hate to see people spending their money or buying a program with false expectations. In the video below I discuss a […]
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A big mistake I have seen people do over and over again in my 10 years of working online is they “restart” – they discard everything they have done and start again like the proverbial author screwing up the piece of paper and throwing it in the bin. I have seen people spend thousands on a […]
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Walking through the countryside in Cyprus I see fields upon fields of Barley but I wonder WHY, because Barley is not part of the staple diet here. The answer causes me to understand more about how your ecosystem is essential to your online business success and results. I explain more in this video: Your ecosystem is […]
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I was motivated to write this article because sometimes we can fall into the trap of thinking “when I have a big list I will do…”. This single thing could be holding you back from building a successful online business. I believe there are 2 vital things you need to do when you are starting out […]
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“Ohh you work online? So that means you can travel and live where ever you like? I would love to do something like that!” I speak to so many people in our travels and that is the standard response. The truth is you can work online in your own business. The challenge is finding the right business […]
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Before you think ohh no not another techie rant let me explain how understanding the difference between these two words can make a huge difference to the success of your business and to the costs associated with it. So here is John’s Concise Dictionary explaination of them: Integration: is what happens when you have two or more […]
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These days email deliverability is becoming quite a problem. With the likes of Gmail, Hotmail and Yahoo tightening up their protocols, email marketers have a ever increasing problem of emails not reaching their people. I think the problem however goes beyond the simple techie nightmare. Many marketers are trying different things, but the biggest problem I […]
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