This article is talking about the importance of designing your client journey. This is a follow on from Platform Building Tip #1 – Understanding Your Business Model. I often talk about your platform being like an Eco-system. So when people come into your eco-system, the question is “What is the client journey you want them to […]
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Is email marketing dead? Email deliverability is at an all time low, it seems any of “your” audiences are just harder to reach these days. In this video I share an important business principle why you should not abandon email marketing for some new shiny bullet – HOWEVER I also discuss what is a […]
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These days email deliverability is becoming quite a problem. With the likes of Gmail, Hotmail and Yahoo tightening up their protocols, email marketers have a ever increasing problem of emails not reaching their people. I think the problem however goes beyond the simple techie nightmare. Many marketers are trying different things, but the biggest problem I […]
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