My obsession with business was passed down to me from my Grandfather and Father - it's in my DNA. Both were young ethnic men who moved to Australia in the fifties for a better life, and that life came as a result of working hard in business.
I did not realise this until recently. My early working life I gained incredible experience in IT, Managerial Accounting and Systems implementation. However in my different roles, I was always drawn to the business improvement and operations side of things. But there was something missing, I continued to work in different roles and on occasion as a consultant to businesses but knew that was not my calling.
It was not until I worked for an Accounting firm that I helped to double the turnover in a period of 18 months that I realised that there was a need for good solid sound business advice. It was then that a dull roar inside of me started. Then came along the online business model. No bricks and mortar, no standard business plans and huge capital outlays. The dotcom bubble was a crazy thrill ride to watch.
I started working with internet marketers purely from a technical implementation perspective - it worked well and I loved it. I worked on start ups to large promotional campaigns - I was a free agent spending my days working with technology and helping clients do cool stuff on the internet - it was an awesome experience but I got lazy. I was living a laptop lifestyle, my wife Karletta and I travelled and worked extensively. I had a website that I had not updated for 8 years because I did not need it - my business came from referrals.
It was during this time that the "roar" inside of me would growl every time I saw badly implemented strategies. It was soul destroying to see people get sucked into "get rich quick" schemes and start a business without applying the most basic of business principles.
I began to realise (and it is even more applicable now) that the online business world was not immune to the fundamental business laws of universe. As I worked on successful promotions I saw the need to properly research, test and track - just like in a normal business.